Through a sea of fast fashion pieces and neutral colour palettes trending on TikTok, there’s one brand that goes against all of this and somehow remains on everyone’s must-buy list. This would be Danish fashion brand, Ganni.
This fashion house has the ‘cool girl’ aesthetic down, but how does it do it? We’re taking a look in this blog.
Thanks to a lower price point than some of its traditional peers, Ganni tends to be considered ‘affordable luxury’. The quality and innovative design aesthetic is there, but it is more attainable than others.
As far as fashion houses go, Ganni is still pretty new, but its impact is undeniable. Though it started in 2000, it didn’t really form its vision until the late 00s. Before husband and wife duo, Nicolaj and Ditte Reffstrup, took over from gallerist Frans Truelsen in 2009, Ganni was solely focused on quality cashmere sweaters. But the couple had their sights set on modern ready-to-wear excellence.
Scandinavian fashion tends to lean into minimalism or a bohemian look, but the Reffstrups saw things differently. They leaned into colour and a sophisticated yet fun aesthetic.
Ditte specifically wanted to produce clothing that she and her friends would want to wear. Clothing with contrast that you could style in multiple ways, dressing it up or down. Pieces that could be practical but remain stylish.
As the brand moved into the 2010s, Ganni’s ethos and style became clearer and clearer, gaining cult label status. Each piece created was to represent that effortless ‘cool girl’ and, as a brand, Ganni became known for its more positive influence on the world of fashion.
In 2015, Kate Bosworth and Helena Christensen both turned up to a lunch event in the same Ganni jacket, which for many would feel like a nightmare, but the famous friends decided to get a selfie together, uploading it to Instagram. They captioned it #GanniGirls, not realising they’d just made fashion history.
With the hashtag featured in over 100,000 Instagram posts, being a ‘Ganni Girl’ was embraced by the brand and became more than just wearing the clothes. This happy accident would make ‘Ganni Girls’ fun, cool, and part of a community – a branding stroke of genius.
Early-age style influencers like Alexa Chung and Pernille Teisbaek would then also help to put Ganni on the map. What fashion lover didn’t want everything in Alexa Chung’s closet back in the day?
Creating a positive community and customer base was just the start. Ganni would soon turn its attention to becoming more sustainable. The Reffstrups saw this as a responsibility, so in 201,6 they introduced their own self-imposed carbon tax, and since 2020, Ganni has published annual sustainability reports and has an external responsibility board.
Proving how serious they are about this, in 2023, the brand would pull its trending cherry-red cowboy boots as the colour couldn’t be made in a ‘non-toxic’ way. This would lose Ganni half a million dollars in revenue.
Ganni has trust and integrity on its side, something our social media-driven world genuinely appreciates.
Ganni was acquired by LVMH-affiliated private equity firm, L Catterton, in 2017 and in 2018, as Nicolaj took on other responsibilities, Andrea Baldo would take over as CEO. Exciting collabs with Ahluwalia, Scholl, and Levi’s, plus a unique, fully denim collection would follow, showing consumers that Ganni had more and more up its sleeves.
It would release its first handbag collection pretty soon after this, with each Ganni bag featuring unique shapes and vibrant colours. Fun but chic, continuing the Ganni ethos.
Teaming up with Juicy Couture in 2022, Ganni would see itself front and centre within the Y2K revival that flooded our timelines. This wasn’t a surprise for the brand as many of its collections had already included vintage-inspired pieces.
To put it bluntly, the hype was real. Also in 2022, the brand increased its revenue to €160m, which was up by 34% when compared to 2021. It would then debut the now-popular Ganni butterfly logo for the Fall/Winter 2023 season. This newer logo was designed to represent Ganni’s growth and transformation as a fashion house.
2022 was clearly a big year for Ganni as this was also the year it would enter the beauty world, collaborating with Submission Beauty. Together, they would create some gorgeous plant-based, zero-plastic, biodegradable glitters for facial use.
A year later, Ganni would grace us with some jewellery, working with Danish stylist and designer Veneda Carter and then also Mejuri in 2024.
In 2024, Ganni would have its debut show at Paris Fashion Week. Its slot was just after Dior, an impressive feat if you consider that Ganni’s prices are a fraction of Dior’s and it is 63 years younger than the Parisian couturier.
Ganni is now incredibly recognisable and thanks to the efforts of Baldo and the Reffstrups, remains fairly affordable when you compare its pieces to other designer brands. And though there is room for improvement, it remains more size inclusive than others, with their women’s clothing having a size range of 4-24 (UK). We love to see it.
With viral pieces and wardrobe staples, it’s pulling off what many fashion houses could only dream of – appealing to nearly everyone, from Gen Z to Gen X.
Today, Ganni is sold at around 600 premium retailers, spread across 26 countries, and the brand is valued between $500 million and $700 million. It also has 70 of its own stores, selling women’s wear, men’s wear, shoes and accessories.
Celebs like Gigi and Bella Hadid, Daisy Edgar-Jones, Taylor Swift, Shawn Mendes, Olivia Rodrigo, Priyanka Chopra, Beyoncé, and Selena Gomez (the list goes on and on tbh) have all been seen in the brand, and many of them proudly identify as Ganni Girls.
So, what products are Ganni known for? With each new collection hitting different, Ganni has had quite a few bestsellers over the years. Here are just a few of our faves.
Coming in multiple colourways to suit any style, the Ganni Bou Bag is a great example of the brand’s take on geometrical designs. It features the signature butterfly logo plus a trendy twisted handle, perfect for throwing over your shoulder or just holding with your hand.
The brand describes it as an ‘everyday icon’ and we’re inclined to agree, especially as it can fit quite a bit in despite being a smaller bag. Practical and chic? You can’t go wrong with that.
Psst! You can currently win this in an upcoming YDB draw!
A Ganni Girl needs something leopard print in their wardrobe, and the Betzy Jeans are a fabulous choice. Leopard print trousers really had a moment recently, and Ganni was actually partly responsible for that, so why not join the party?
These jeans have a really flattering cut that you can dress up or down. The print is such a statement, so you could easily just pair it with a T-shirt and, in true Ganni form, you can also buy it in a brighter green version.
This list genuinely wouldn’t be complete without the Ganni Graphic Tee. Whatever colour and design you pick is up to you, with each option balancing a bit of fun with a touch of wearable elegance.
Graphic tees are effortlessly fun and give off a cool vibe that anyone can pull off. This is definitely a representation of the Reffstrups’ vision for Ganni.
Ballerina flats are back, but they’ve been elevated. Ganni’s take are these cute buckle detailed slingbacks, complete with a comfy squared heel. They come in quite a few colourways, and if we’re honest with ourselves, we want them all.
You can style these with anything from a miniskirt to your favourite pair of jeans, they’re just that versatile.
When Ganni isn’t playing with colour, it’s playing with shape, and this smock dress is a great example of this. We love the oversized elements with the on-trend bubble skirt and puff sleeves combined with the tucked-in waist. It’s just such a flattering, whimsical silhouette
Yes, it’s a black dress, but the washed finish, plus exaggerated collar and bow, makes this pick stand out amongst a sea of basic LBDs.
In 2022, Ganni and New Balance released their limited edition 2002R trainer and since then have collabed four times. Ganni has always taken pride in its casual chic aesthetic, so this seems like a match made in heaven, and with Taylor Swift wearing a pair in 2023, an absolute must-have.
The current T500 iteration is nearly all white, so you can pair them with so many looks, but they have a pop of classic Ganni leopard print at the back for a fun twist.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories, including the Ganni Bou Bag, and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
What is it about butter yellow that has us melting like – well, butter – this year? Yellow has popped up in fashion from time to time throughout history, but there’s just something about this dreamy shade that hits different, but what?
In this blog, we’re taking a look at everything butter yellow has to offer your wardrobe and how you can style 2025’s most delicious colour trend with ease.
A softer shade of yellow that encapsulates the creamy vibes of actual butter, this shade of yellow is slightly more vibrant than a pastel and has even been described as a ‘new neutral’ thanks to its subtle look and wearability.
It’s one of those amazing colours that anyone can pull off, making it a must-have for your spring and summer wardrobe. It also works for home decor or as a fun but demure nail colour, so there are multiple ways to jump on the trend.
It may be the defining colour of 2025, but we’ve been seeing butter yellow on runways and celebs since around 2023, when ‘quiet luxury’ was just getting its footing. It wasn’t until this year, though, that it became its own trend and well and truly buttered us up.
With the need for pops of colour as it gets warmer out, it’s no surprise that butter yellow is having a moment right now, being seen in collections for Gucci, Louis Vuitton, and Versace.
As its popularity continues, we’re predicting more and more butter yellow clothes, accessories, and home items, which we’re not mad about.
Unsurprisingly, the rich and famous jumped on this trend super quickly and have provided us with some amazing inspo.
When it comes to yellow looks, our girl Sabrina has been delivering. Not only did she give us an ultra chic Miu Miu gown at the Variety Power of Young Hollywood party, but she also wore butter yellow at the 2024 Governors Ball Music Festival. This shorter number with cheeky heart cutout has been duped on the high street, so you can copy Miss Carpenter’s look without the eyewatering pricetag.
Does Timothée ever disappoint on the red carpet? At the 2025 Oscars, Chalamet stunned in a fully yellow custom Givenchy suit. Though he must have suffered a little for the look as it was a full leather number, there’s no denying that he stood out amongst a sea of black suits.
For her British Vogue debut, the actress wore a gorgeous butter yellow Louis Vuitton top, styled with a matching belt. This look felt nostalgic but also very fresh and, though the plunging neckline can be considered daring for some, isn’t hard to replicate.
You’ll also notice that Sophie has taken the trend to her hair, showcasing her beautiful new ‘butter’ shade of blonde.
For style inspiration that oozes confidence, you can always look to RiRi. Despite the shade being associated with spring or summer, the singer actually wore a butter teddy coat from Jacquemus as an off-the-shoulder dress last September, pairing it with matching pumps. Only Rihanna could look that cosy and effortlessly seductive at once.
She also wore a butter yellow corseted bodycon dress at a Fenty launch last year, predicting the return of skintight dresses that we’ve seen in 2025.
Just like her mother, Lila Moss has been making her mark on runways, and oh boy, does she know how to style a fit. Sat front row at the Gucci Cruise show, Moss wore a tailored yellow jacket with matching microshorts, and we’re obsessed.
Who said this trend couldn’t be styled in an understated way? Pattinson proves this perfectly with his simple yet effective butter yellow T-shirt, which he wore in a very casual thousands-inspired outfit at Cannes. The layered look is immaculate, and anyone could wear this fit.
So, how are you going to incorporate this viral colour into your wardrobe?
What’s great about this particular shade of yellow is that it can work for all skin tones, plus it isn’t style exclusive. You can base the whole outfit around it with a statement butter yellow dress or top, but you can also add just a pop of it with a butter yellow cardigan thrown over your outfit, or just use it in your accessories.
You’ve got so many options, but to help, we’ve picked out a few of our butter yellow faves:
No going-out fit is complete without a trusty shoulder bag, and Coach Juliet is definitely a winner. It comes in a few colour options, but obviously, the yellow version has our hearts.
Two strap options, a sleek design and enough room for all the essentials – what’s not to love?
The Stanley hype may have taken over our timelines, but it was for good reason, and now there’s a butter yellow version of the Stanley flip straw tumbler. It’s important to hydrate so you may as well pick a reusable water bottle you love.
Double-wall vacuum insulation and a carry-handle make this our ultimate walking and travel companion.
If you’re looking to switch things up and find an alternative to a white pair of trainers, these New Balance 530s are giving what they need to give.
We love when practicality and style come together (who doesn’t?), so this cushioned, chunky running trainer is bound to become one of our wardrobe staples.
Want only a hint of butter yellow in your look? No problem, Chanel’s Ovni nail polish will be just what you’re looking for.
Not only is this formula long-wearing and pigmented, it’s also infused with camellia eco-ceramides for that classic glossy shine. Is it bad that we want one in every colour?
These Gucci Sandals in light yellow leather are the heels you need to take you from day to night in the summer. We love the classic Horsebit detail and comfortable chunky heel.
Gucci’s leatherwork is second-to-none so, for quality and timeless style, we’re looking to these Gucci shoes.
Okay, hear us out – there’s a lot of butter yellow home decor out there but its also a fab choice for your walls. Its bright and light without being garish so, would work for most spaces in your home.
Dayroom Yellow by Farrow & Ball has a gorgeous matte finish and brings the sun to a space even when its pouring outside.
Combining the aviator trend with yellow lenses, these Chloé sunglasses are a fun twist on a classic. Yes, they’re a little retro but, thats a huge part of the charm they have.
We think the scalloped detailing is a highlight of the design and we love that they offer 100% UVA and UVB protection – perfect for taking your favourite summer look to the next level.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for. Our current prize selection also includes a designer summer bundle which features a couple of the butter yellow beauties from the list above so, what are you waiting for?
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
These days, Gucci is so much more than just a fashion brand – it’s a dynasty and empire.
With legendary status, comes infamy and thanks to the 2021 film, House of Gucci, curiosity about the origins of this luxury brand remains a big part of pop culture.
Adored by celebs like Beyonce, Harry Styles, Taylor Swift, Elle Fanning, and A$AP Rocky, Gucci is a designer staple, being favoured by stylists and fashion lovers alike for decades. Now, as it reaches 104 years of clothing excellence, we’re taking a look at its beginnings, what made it a staple, and why it isn’t going anywhere.
The House of Gucci was founded by Florence-born Guccio Gucci in 1921. Guccio had spent a few years in London working at The Savoy Hotel as a porter and was inspired by the high-end luggage he handled. He would then return to Italy and train in leather work while at fashion brand, Franzi.
The first Gucci boutique in the Via della Vigna Nuova shopping area would focus on hand-crafted luggage pieces and leather goods. Later on, they would also begin selling equestrian accessories.
Guccio had five children, his sons, Aldo, Vasco, Rodolfo, and Ugo (his adopted stepson) and his daughter, Grimalda. He would bring his sons into the business from 1925 onwards.
One of its first challenges as a family business came in 1935 when leather became hard to come by in Italy. Gucci would rise to this challenge though, creating a new material out of woven hemp sourced from Naples to make their goods. The brand’s first commercially successful bags were made from this and featured the brown-on-tan diamond pattern that Gucci is now known (and loved) for.
Innovation continued after World War II, with another leather shortage leading to Aldo Gucci designing the company’s first pigskin bag. There was also the introduction of the iconic bamboo-handled bag that we’re obsessed with to this day – the stunning handles are still made by hand for that extra luxe touch.
The opening of Gucci’s Rome store in 1938 was the first of many big moves for the company but it was Rodolfo opening a storefront in Milan in 1951 and Aldo opening another at the Savoy Plaza Hotel in New York City in 1953 that solidified the brand’s must-have status.
The introduction of footwear and more equestrian-style pieces expanded the brand further. Hollywood A-listers and others with influence also began flocking to Gucci stores making it a fashion house in demand.
For the Gucci brothers, things were going well within the business until, in 1952, their father passed away.
Aldo, Vasco, and Rodolfo Gucci would divide the family business, allegedly excluding their stepbrother, Ugo, purposely. Despite the drama, it was a clear example of divide and conquer as the brand went from strength to strength.
With the introduction of the famous Gucci loafer in the 50s plus the first-lady favourite Jackie bag, a ready-to-wear collection, and the GG monogram in the 60s, the fashion house was on a constant upward trajectory.
The 70s would bring stores in Tokyo and Hong Kong, plus another New York storefront dedicated to ready-to-wear clothing. In 1975, Gucci released its first perfume, No 1.
The 1980s was a decade of decadence and more drama for Gucci. On the positive side, its flora-inspired fashion week collection in 1981 was a smash hit and would start Gucci’s longstanding love affair with florals (it was actually groundbreaking back then). It would also establish lifestyle items like home decor, sports equipment, and dog carriers.
On the negative side, the Gucci family was at odds with each other. There had always been some sibling rivalry amongst Guccio’s sons but this would become a generational feud.
For starters, Aldo’s son, Paulo, would try to launch a new fashion brand with the Gucci name. Following family arguments and lawsuits, this was blocked. Paulo would retaliate with a $13.3 million lawsuit against five of his family members for an alleged assault against him.
When the company director, Rodolfo Gucci died in 1983, he controversially passed on his majority stake to his son, Maurizio. Aldo Gucci had focused the brand on mass production for several years but Maurizo disagreed with his uncle’s approach, wanting to bring the brand back to its luxury roots.
There would be a back-and-forth between the uncle and nephew, causing a rift within the family. An accusation of tax evasion here and an accusation of forgery there – by the end of the decade Aldo had spent time in prison and Maurizio had seemingly come out on top, acquiring a majority stake in Gucci with bank, Investcorp.
In 1989, Dawn Mello was brought in and she hired the now legendary Tom Ford to help manage the ever-evolving ready-to-wear collection. At first, they focused on what had worked for it before but, as creative director, Ford amped up Gucci’s luxe feel, taking it into the 90s with a fresh take on fashion.
In this era, Gucci’s designs were distinctive and it felt like a resurrection. He knew how to use opulent fabrics and silhouettes to compliment the female form and this felt new back in the 90s.
His first full collection in 1995 was seen as a daring statement – sensual but elegant. Compared to Mello’s initial approach, it was a real risk but, it paid off.
With supermodels like Kate Moss and Naomi Campell on its runways and celebs like Gwyneth Paltrow and Madonna wearing its designs, Gucci was seemingly back on track.
Maurizio Gucci had been resistant to some of Mello and Ford’s changes and, in 1993, he sold the rest of his shares to Investcorp. Unfortunately, just two years later, he was shot dead. It was presumed that his ex-wife had hired a hitman.
The film, House of Gucci, which stars Lady Gaga (a well-known Gucci lover) as Maurizio’s ex-wife, Patrizia Reggiani, focuses on the intricate unravelling of the Gucci family dynasty.
In 1999, PPR (now known as Kering) beat out LVMH to purchase a controlling stake in the Gucci Group for $3 billion. They have remained Gucci’s parent company until the present day. The unrest and innovation of the 90s would be left behind, as the Y2K Gucci era began.
Tom Ford had brought in Frida Giannini initially as accessories head but she would then become his successor in 2006. Frida was a fan of Gucci’s Flora print from the early 80s and would bring it back into circulation.
Frida’s collections would abandon Ford’s sex-focused style and focus on an elegant, jet-setter aesthetic. At first, this would serve the company well but, as the naughties drew to a close, Gucci would lose some of its momentum with many collections being seen as easily forgettable.
After Giannini departed in 2014, another accessories head would take over, Alessandro Michele. No wonder some of the fashion house’s most notable accessories would become popular again, especially with the rise of OG influencers expressing their obsession with all things Gucci.
Michele was described as eccentric and had a background in menswear but, he was somewhat unknown at the time. Regardless, his romantic vision for the brand was a hit and he delivered record sales.
His designs reflected the contemporary world, with gender non-conformity and sustainability becoming a defining part of his tenure.
In 2017, Gucci stopped using fur and in 2020, the Milan Spring/Summer runway show was completely carbon neutral. The clothing items on the catwalk were part of the brand’s first ever entirely sustainable collection.
In the last decade, Gucci has also made itself known for viral design collaborations, including accessories and clothes with Adidas, Disney, The North Face and Xbox.
Michele left Gucci in 2022 and the current creative director is women’s and menswear designer, Sabato De Sarno but, as of 2025, he is in the process of stepping down.
This leaves Gucci uncertain of its future but, as for its fashion legacy, that remains undeniable.
The latest generation of the Gucci family isn’t as well-known today with most of them preferring to stay out of the spotlight.
Representing couture Italian artisanship, Gucci is known for creating unique clothing items, bags, shoes and other fashion accessories. Its pieces are eclectic and bold, while still showcasing traditional, high-end style. It transcends what is trending while still setting the trend for what’s to come.
It has also produced a host of popular pieces that any fashion fan would want in their wardrobe. Here are a few of our favourites:
As mentioned above, this was a big hit for Gucci. Created in 1961, the Jackie was originally called the G1244 but this was changed when first lady and style icon, Jaqueline Onassis (then Kennedy) began taking hers everywhere. The half-moon silhouette combined with the unique piston-shaped closure and easy-to-style aesthetic was a winner from the get-go. It’s been brought back a few times and is still a Gucci favourite to this day.
A homage to Gucci’s equestrian beginnings, since its inception in 1953, the Horsebit loafer has defined the brand’s shoe catalogue. Androgynous yet preppy, you can now get this gorgeous shoe in a plethora of colours, patterns and style variations.
Whether you get it in leather or the signature Gucci canvas, there’s no denying that the GG buckle belt remains a staple in many of our wardrobes. It comes in multiple colours but the classic black and brown belts are the most popular choices.
Proof that Gucci really does know what they’re doing when it comes to bags, we had to add the bamboo-handled handbag to this list too. One of its earliest staples, created in 1947, the bamboo handle is lightweight and sturdy but looks super chic. The bag was adored by Elizabeth Taylor and Princess Diana but these days, you can see it on the arms of celebs like Florence Welsh and Beyonce.
For old Hollywood glam, the flora silk scarf is an absolute essential. This beautiful bit of craftsmanship was originally designed for Grace Kelly in 1966 and is one of those amazing accessories that you can pair with so many outfit options, depending on the flora motif that you pick.
Gucci clothing has come in a series of aesthetics and stunning designs but the Gucci T-Shirt remains one of the most recognisable, accessible and versatile pieces, with many limited editions gracing our shopping bags. The quality? Fantastic. Colour choices? Endless.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag (or maybe something from the list above), Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
An understatement would be that Hermès knows how to create a fabulous bag. As a fashion house, Hermès has created many iconic handbags, but the two that top the list are the Birkin and the Kelly. They’ve been seen on the arms of celebs, influencers and even political figures, plus they’re even seen as a financial investment.
Though both are examples of beautiful craftsmanship and timeless style, you may not know the differences between the Birkin and Kelly, so let’s take a look, shall we?
Made by one singular artisan at a time from 36 pieces of leather with 680 saddle stitches, the Kelly bag is a luxury bag that comes in a trapezoid shape, acting as a classic spin on the sophisticated, structured handbag we’ve seen held by many influential women over the years.
It now comes in many colour combinations, but uniquely, it also comes in eight different sizes, with the mini Kelly bag being incredibly popular.
Hermès has been making bags for over a century, and the Kelly is one of its oldest designs. It’s a bag steeped in history, and it all started in the 1920s.
Robert Dumas (Jacqueline Hermes’s husband and future Hermès CEO) redesigned the Haut à courroies bag, an original Hermès piece, into a smaller, more compact handbag in 1928. He called it the Sac à Dépêches, and it became incredibly popular.
Fast forward to 1955 and the Sac à Dépêches’ popularity was greater than ever. That year, Hollywood star and style icon, Grace Kelly, was starring in the Alfred Hitchcock film, To Catch a Thief. She played a wealthy woman who, thanks to legendary costumer Edith Head, sported a Sac à Dépêches. Kelly fell in love with her prop and took it home from set.
When Grace Kelly married Prince Ranier III of Monaco in 1957, the new princess quickly became pregnant and she would look to her favourite bag to hide her bump from the paparazzi. Many pictures from the time show her with the fabulous handbag placed carefully in front of her stomach. The bag caught the eye of many, leading to rising sales as many women walked into Hermès stores asking for the ‘Kelly bag’.
The nickname would stick but it took two decades for the official rename to happen. The Kelly is still popular and has had several reincarnations and special edition versions. Celebs like A$AP Rocky, Rosie Huntington-Whiteley, and Victoria Beckham are all big fans.
A new Hermès Kelly can cost between £8,000 and £80,000, Vintage Kelly handbags have sold for prices close to the newer editions but some modern resales can be an absolute steal if you’re lucky.
Like the Kelly, Birkin bags are handmade, coming in four standard sizes. An artisan, typically in France, will use a traditional saddle stitching method to piece together the high-quality heritage leather with waxed linen thread. It’s then buffed and painted. The hardware is added with Hermès’ specialist ‘pearling’ technique. This process can take up to 20 hours.
The craftsmanship is more than impressive, with each bag being thoroughly inspected and then stamped with the year, workshop, and artisan (look out for this when buying). The large flap and flat bottom design is instantly recognisable.
The Birkin is a status symbol and a true legend of modern fashion. When people think about luxury, this bag will pop into their minds. It may also be the bag you think about when you see the Hermès logo.
The story of the Birkin has an interesting beginning. It starts with actress, singer, and designer Jane Birkin sitting on a plane in 1984. Jane was a fashion inspiration to many but she was a mother of three and, at the time, she was on the hunt for a beautiful bag that could fit everything she needed for day-to-day life in it. On this flight, Jane happened to be sat next to Hermès’ then-chairman, Jean-Louis Dumas.
She discussed what she wanted from a bag and even ended up drawing her dream design on a vomit bag for him. The bag would then go into production and would be named after Jane. She would donate her royalties from this to charity.
Jane owned many of her namesake before her passing in 2023, but she only ever used one at a time, proving their quality by waiting years for each one to eventually wear out.
In its four decades of existence, the Birkin has become infamous. You can’t buy it online (new at least) and getting your hands on one isn’t as easy as walking into the store and just asking for one either. There’s a mystery and exclusiveness to it. You have to ask or be in the know.
There are rumours of waiting lists, hoops you have to jump through, and legal requirements to finally own a Birkin handbag, but if you do get to purchase one, it is definitely an investment. Yes, like all designer handbags, the price tag is hefty, but it is a lot more than that.
There are multiple colourway options and limited editions to pick from, with the most expensive Birkin to date being the Diamond Himalaya Birkin 30, which resold for over $450,000.
Birkin bags aren’t just owned by celebs like Beyonce, Eva Longora, Heidi Klum, Jonathan Van Ness, Lady Gaga, and Pharrell Williams – they’ve been seen with influential political figures and royals too.
Hermès Birkin bags increase in value the longer you own them. They aren’t just a collector’s item, they could genuinely be a smart financial investment if you’re able to buy one.
How much a Birkin bag costs remains part of the obsession. We’ve spoken about the most expensive edition but, prices for Birkins start at £11,000 and go up from there.
This is completely up to you. Both are absolutely stunning and come with a lot of fashion history. Birkins are bigger, so they might be better as an everyday bag, whereas the Kelly is a lovely choice for more formal and special events.
As mentioned, Birkins are harder to buy, but at the end of the day, you’ll be getting a high-quality, elegantly designed bag whichever your purchase.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
When thinking of French luxury, the world of fashion has been truly spoilt but, as a fashion house, Celine has set itself apart.
When we think of Celine, classic style with a contemporary twist comes to mind, with the brand always elevating what has come before. If you want a wardrobe staple, Celine is there with celebrities such as Lady GaGa and Dakota Johnson being spotted with pieces from the label.
In this brand rundown, we’re looking at Celine as a fashion house, from its beginning as a small boutique in Paris to the global brand it is today.
Celine is all about ‘understated luxury’. Like most fashion houses, it has gone through many different eras but, the concept of wearable Parisian elegance has always been at the forefront of every collection.
Every piece is designed to garner attention but covertly. Those who wear Celine aren’t trying too hard, their style is effortlessly chic. Even with the more dramatic designs from recent years, there’s always wearability without the loss of exclusivity.
From its clothing to its accessories, Celine is a brand that has generational appeal, being worn by people of all ages. It’s a safe pair of hands without losing the ability to surprise on the runway and, in the world of fashion, that has proven invaluable.
In 1945, Céline Vapiana, along with her husband Richard, founded Celine; but originally it was a made-to-measure children’s shoe shop. The couple ran their business from 52 Rue Malte in Paris before expanding to three more stores due to their success.
1960 welcomed change for the brand as the first Celine ready-to-wear women’s clothing range was introduced. This would be joined by a women’s shoe line in 1963.
Initially, Celine tapped into the practical fashion market, prioritising pieces that could act as stylish yet versatile garments or even as sportswear. Every piece of clothing felt unique but still designed realistically for a woman’s everyday life.
The brand branched out again in 1964, this time with a signature fragrance. Vent Fou, the first Celine Parfum de Toilette was floral and fun, appealing to the ‘cool girl’ of the decade.
After the launch of Celine bags, belts, and gloves in 1966, Céline Vapiana would open a factory in Florence so she could keep up with growing sales. The accessories were made from leather and Vapiana wanted to ensure that quality remained high.
Celine’s logo was originally a red elephant created by cartoonist Raymond Peynet. When the brand was created, this made sense but as it transitioned to women’s fashion, a change was needed. In 1973, the Blazon Chaine design was introduced. Inspired by the Arc de Triomphe, the new, more elegant logo featured intertwining Cs.
The new ‘C’ logo would then be used on the fashion house’s first sulky canvas bag – these are now a Celine brand staple.
By the 80s, Celine was international with 89 stores worldwide. The winds of change would then come again with French businessman, Bernard Arnault, buying Celine’s capital. It wouldn’t be until 1996 that the brand officially became part of the LVMH group.
The following year, Céline Vapiana sadly died and the brand would look for someone to fill her beautifully crafted shoes. Her successor, Michael Kors, has been a fixture in the high-end fashion world for decades, and he brought his keen eye for sportswear to the label.
Celine was suddenly in direct competition with Louis Vuitton and Loewe, but Kors’s touch felt golden at the time, making the brand truly luxurious but still accessible. Swimsuits and colourful tailored pieces would come to the forefront, with Celine’s ‘It’ Boogie and Poulbot styles updating the brands’ image as the new millennium dawned.
Celine seemed on a high until 2004 but, behind the scenes, declining sales and the mistreatment of LVMH’s smaller labels would lead to Michael Kors departing. Former Burberry creative director, Roberto Menichetti would take over.
Despite making his mark at Burberry, Menichetti would fail to do the same at Celine, only lasting a year in the role. The brand wouldn’t find stability for a couple of years with Menichetti’s successor, Ivana Omazic being replaced by Phoebe Philo after only two years.
Coming from Chloe, Philo was the breath of fresh air that Celine needed. Her sophisticated, minimalistic approach to fashion cut through all the overpowering colours of the late naughties, speaking to contemporary consumers of all ages. She would even win the Designer of the Year Award at the British Fashion Awards in 2010 and the CFDA’s International Designer of the Year Award in 2011.
In 2015, 16 Rue Vivienne in Paris would become Celine’s HQ, as the brand continued to find success under Philo’s creative direction. In 2017, Séverine Merle was appointed CEO.
Phoebe Philo’s decade at Celine was a highlight for the brand but in 2018, she would depart, being replaced by Hedi Slimane. This was a controversial choice that wouldn’t pay off.
Slimane preferred edgier designs which, contrasting with Philo’s vision from the last decade, left consumers confused and pining for older Celine collections. His women’s designs stood out on the runway but, for many, it was for all the wrong reasons.
Celine’s menswear collections would be elevated and expand thanks to Slimane. This would shock clientele as Celine was known for its focus on women and their wants. It was a big part of Vapiana’s original vision for the brand so, Slimane’s approach was controversial.
After several seasons under his belt, he did win over many of his initial critics but Slimane solidified his impact by unveiling a new logo. The accent from Céline was dropped and changed to simply, Celine.
In October of 2024, a new Artistic Director for Celine was announced after Slimane announced he was exiting. Michael Rider enters the role with experience as Creative Director of Polo Ralph Lauren from 2018 to May 2024.
Rider is a former member of the Celine family as he was Design Director during Phoebe Philo’s tenure. This brings many fashion fans hope for the future of the brand as Rider was an integral part of what made the Philo era so special.
As a fashion brand, Celine has many designs and pieces that have stood the test of time and made an undeniable impact. They’re all potential wardrobe staples and constantly popping up on vintage sites so, we’ve listed a few of our favourites.
The Triomphe bag is simple but chic, acting as Celine’s modern ‘it’ bag. It’s been seen on the shoulders of celebs like Alexa Chung, Karlie Kloss, and Brie Larson.
A further ‘Triomphe’ for Celine, this elevated tote first caught our attention in 2018. It easily gives ‘old money’ in all the best ways, with a casual luxury that’s easy to style.
Underwear as outerwear came back with a bang in late 2015/early 2016, and Celine’s range of must-have slip dresses made this clear.
Celine’s SS15 brought geometric jewellery to the runway and to every fashion lover’s wishlist. The circular hair clip especially was a hit and is still sought after to this day.
Since its inception in 2010 during the Philo era, the Trampeze bag has made its mark as a go-to when it comes to Celine’s designs.
Another Philo favourite, the glove shoe trend of 2015 was started by Celine. It was declared the shoe of the summer for its stylish yet comfortable design.
From the Michael Kors era, this tank is proof that Celine could make even the simplest of pieces something special. When Bella Hadid wore this in 2021, nostalgia for the forgotten era of Celine definitely rose.
As we’ve mentioned, the Celine Sulky bag became a popular choice in the 70s and beyond. It’s one of many Celine accessories that still captivate collectors.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
This week, we’re launching Celine Week, where you can win a Celine Classic Panier, Celine Parade Perfume or a pair of Celine Triomphe Sunglasses.
Our handbags go with us everywhere. Work, brunch, date night – they’re always by our sides and act as an extension of our personal sense of style. It isn’t just an additional accessory, it’s practical fashion
Whether you’re a high-street lover or have invested in a designer bag, your handbag of choice needs to look good but also survive use after use so, how can you tell if you’re getting your money’s worth?
In this blog, we’re considering what makes a bag of any price point long-lasting and things to look out for when you’re buying.
So, you’re on the hunt for a new bag – it could be an everyday pick or the perfect little going-out bag – but how do you know if you’re getting bang for your buck?
Of course, you’ll be looking at the pricetag, if it’s easy to clean, and, even moreso, you’ll be rating each bag you see on how well it fits your aesthetic. Is it versatile, and will it work with multiple outfits in your wardrobe? Will it fit all of your essentials into it?
After those initial thoughts, you should then focus on the quality. There are some easy-to-find indicators that will show you if a bag is worth your hard-earned money.
Bags come in such a wide range of materials these days, it can be hard to tell what’s worth buying and what isn’t. For long-lasting quality, you can’t go wrong with authentic leather – which should come with some sort of authentication and a softer feel.
If the bag is marked ‘full-grain’ or ‘top-grain’ leather, you’re in luck because this is the highest-quality hide you can get. Also, if you’re shopping vintage, these types of good-quality leathers will have a gorgeous patina look to them.
For faux leather, you should look for a smooth, almost real texture that doesn’t feel like plastic. If it wrinkles a little when you fold the bag, you’re onto a winner. You should also avoid any strong, plastic smells.
Canvas bags are also trending right now, so if you’re wanting one for yourself, look for a thicker fabric that doesn’t already have any loose seams.
Moving on from the outer materials, the interior lining of a bag is also important. Visually, some designer pieces may have a unique pattern to add a luxe touch, but in general, you should be on the lookout for linings made from polyester or cotton – they’re strong and easier to clean.
Hardware will include the zippers, clasps, closures, buckles and any other ‘metal’ detail on a bag. For many of us, those hardware details are what make a handbag, especially a designer one, special. We’re thinking Gucci’s piston closure on its Jackie bag or Coach’s recognisable ‘C’ turn-lock closure.
Stainless steel and brass are some of the most durable options, and they don’t tarnish as easily. Red flags will be flaking finishes, discolouration, and a zip/closure that’s already stiff.
You can tell a lot about a handbag from its stitching. The tighter and more uniform the stitchwork, the better. There should also be reinforced stitching at stress points like the handles, making sure that the bag can withstand a lot of use. It may seem like a small detail, but one loose thread can cause a lot of damage to your favourite accessory.
If a designer handbag (or elements of it) is handmade, there’s more of a guarantee that attention to detail has been put into how it was crafted, ensuring better quality. If it feels more special, it probably is.
With a lot of handbags, the reputation of the creator can precede them. We as consumers expect the crème de la crème when we buy high-end designer pieces. For the most part, designer bags will be made from higher-quality materials by artisans who know what they’re doing. They’re less likely to be mass-produced too.
There are still some high-street handbags out there that will surprise you though, it’s just about assessing the craftsmanship before you buy – trust us, we’ve all been guilty of getting a fabulous-looking bag at a great price, taking it home and then realising it will only last a few uses. We all also have a bag at the back of our wardrobe that was maybe only £8 that might last through the apocalypse so take it case-by-case.
Vintage and resale bags are actually some of the best quality you can get, and they’re a great way of getting a high-end handbag for a fraction of the cost. They’ve already survived one (or multiple) owners, so a secondhand handbag is a great shout.
If they’re designer or leather, similar to when new, make sure they come with authentication.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
Counting down the days to your next holiday or weekend getaway? Same.
As we plan for a vacation, most of us will be thinking of what we’re going to pack and more importantly, for fashion lovers, what luggage we’re taking with us.
From suitcases to carry-ons, designer travel luggage is there to add a touch of luxury to your travels, plus, they’re built to last for the years of jet-setting to come.
If you’re on the hunt for the perfect pieces of designer or high-end luggage, keep reading to find out our absolute faves down below.
For packing all your essentials with space for multiple outfit options, these will be just what you’re looking for.
Let’s start with a truly iconic design. Every ‘it’ girl of the naughties seemingly had some LV luggage and, these days, the brand has definitely perfected its high-quality rolling suitcase.
The Horizon is actually a collaboration with influential industrial designer Marc Newson so, you know you’re getting a long-lasting piece of craftsmanship. You’re also getting a classic, chic design, with the LV monogram, but it has a contemporary edge too.
Made from: Light canvas, cowhide leather, aluminium
Sizes: 50cm, 55cm, 70cm
Features:
When many think ‘premium but practical’, they’ll think of this Samsonite suitcase. With an aluminium shell to protect its contents, this high-end luggage is more than robust. It comes in many sizes compared to the competition so, you could get the whole designer luggage set.
The sleek design looks modern and the wheels are super smooth on the ground, plus, you can personalise your suitcase as a fun bonus – what’s not to love?
Made from: Aluminium
Sizes: 55cm, 69cm, 74cm, 76cm, 80cm
Features:
Coming in multiple colours plus a Tegris® version and an aluminium version, this Tumi pick is all about durability. This robust workmanship is also combined with Tumi’s eye-catching ‘fluid-like contours’ so you’re not sacrificing style with this selection.
They’re designed to fit a lot in them while remaining fairly lightweight (but the aluminum version will be heavier), plus there’s a snap latch lock for peace of mind.
Made from: Aluminium or Tegris® Thermoplastic
Sizes: 55cm, 66cm, 76cm
Features:
These suitcases are giving Hollywood actress on-the-go vibes, with a dreamy vintage aesthetic that doesn’t forget the high-quality details, like the thoughtfully hand-stitched corners.
The Starlet will silently glide across the airport floor and comes with a cover to protect it. The artist-made lining is a true standout of each bag, with hand-rendered illustrations greeting you every time you open it. You can buy it in multiple colours, plus there are other matching luggage pieces available.
Made from: Top grain leather & Japanese Pasco fiberboard
Sizes: Carry-on, Stowaway, and Spinner
Features:
These luxe must-haves are perfect to keep by your side (or under the seat) on the whole journey.
With a compact on the outside and spacious on the inside design, The Hudson works as a stylish handbag and carry-on. The milled pebble leather has a classic look to it, and we love the fun tassel detail.
Pick from five colour options and wear either on your arm or on your shoulder – the choice is yours with this one. You could easily have this as your work bag too.
Made from: Responsibly sourced full-grain leather
Sizes: One-size
Features:
A carry-on can still be a suitcase, which is ideal for those who struggle to pack lightly. The Carry-On X is sleek, strong, and sturdy. It’s a bag you can rely on, and with a front pocket you can conveniently store whatever you need to quickly grab in.
This award-winning suitcase can take a lot of force so, whether you’re checking it in or taking it on the plane with you, your Carry-On X won’t let you down. It isn’t just about style, it’s about engineering.
Made from: Makrolon® polycarbonate, aluminium, vegetable-tanned leather, 100% recycled polyester
Sizes: One-size
Features:
You can’t go wrong with a Gucci holdall, there’s no denying that. The Ophidia medium is the ideal carry-on size, with a lot of space inside for your travel essentials.
Obvious practical quality aside, we can’t forget about the flawless styling of this bag. Made from Gucci’s signature Supreme canvas with the monogram motif, this is jet-setting fashion elevated. The larger sizes would be a great choice as a weekend bag.
Made from: GG Supreme canvas, gold-toned hardware, leather trim, cotton linen
Sizes: Mini, small, medium
Features:
Only going away for a couple of days? Staying the night at a loved one’s? Then you may be looking for one of these weekend bags.
Simple sophistication at its best, this unisex travel bag will fit everything you need for a night away from your regular life thanks to its high quality.
The Saint Laurent weekend bag features a streamlined design and large interior capacity, plus it comes in three finishes. It’s also adjustable so you can wear it comfortably on your travels.
Made from: Grained leather, suede or crocodile
Sizes: One-size
Features:
Yes, we had to include another Louis Vuitton bag on our list, this time in a fabulous rainbow monogram aesthetic, paying homage to the LV bags that every Y2K icon had back in the day. The exclusive LV x Takashi Murakami collab is a lot of fun visually but, it’s also got space and quality craftsmanship to back it up.
This piece of pop culture history is in high demand so, if you get your hands on it, you’re one of the very lucky ones. Personally, we’re obsessed.
Made from: Cowhide and microfibre
Sizes: One-size (but this print comes in different bag designs)
Features:
Coming in six colour variants, the Mulberry Heritage Clipper is a standout in the Scotchgrain luggage collection. We’re loving the contrast between the smooth and textured leather, plus the the brushed gold hardware.
It has an ‘old-money’ look and is clearly built as a simple but oh so effective luxury travel bag. Impressively, it’s made from recombined Bio-Plastic materials which is an added bonus.
Made from: Printed BioVeg Scotchgrain, flat calf
Sizes: Day, medium, large
Features:
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
We’ve all seen something that seems too good to be true and, in most cases, it probably is. But, that doesn’t mean a good deal or exciting opportunity is always a red flag.
If you’re wondering what the key signs to telling if a prize competition site is legit or not are, we’re here to help. Keep reading for our top tips and tricks.
In this case, it is about what’s on the outside. The way a website looks can be a huge indicator of its legitimacy. Ask yourself, does it look professional? Is it easy to navigate without being too simple?
While giving the site a quick visual once-over, look for spelling/grammar errors, images struggling to load, and broken links – these will all be signs of an untrustworthy website.
Yes, certain dodgy sites are like some knock-off ‘designer’ bags, you may have to look a little closer for the fake details but they’ll be there.
On the flip side, a positive sign to look out for is the padlock symbol in the browser’s address bar. This is there on secure sites only.
Yes, sometimes we all need a little reassurance. Look for evidence of these competitions on linked social pages and take a look at relevant tags to see what people are saying. Just like looking at customer reviews before buying a product, other user’s opinions will be key here.
Their social media engagement will also help you investigate. Are they getting a lot of positive comments from real-looking users? Perfect! Are they getting comments about bad experiences with the site? You have your answer…
If in doubt, do a little Google search to see if any supporting evidence of the brand’s legitimacy comes up. An online presence is always a good sign.
Does the website or brand have easy-to-access contact details? An FAQ page can be helpful but you’ll be on the look out for a contact email, address, and phone number, maybe even a link to customer service options. If the site’s origins are vague and you can’t communicate with someone from their team, give it a miss.
You can also take note of the payment options available. Being able to pay through payment systems like PayPal, Apple Pay, or Google Pay, not just entering your card details, can also be a reassuring indicator as those brands vet who they work with – plus, it means you get to side step a lot of the fuss when it comes to putting your details in and who doesn’t want that?
We know, we know, no one really reads the terms & conditions but, for some peace of mind, we’d recommend it. Look for obvious red flags and vague rules that give too much power to the competition organiser. Have they included the possibility of extending the end-date indefinitely? Then its a big, fat nope from us.
A legit site will have clear terms & conditions that include the legal information, a closing date, how to enter, how the winner is selected, and what makes you eligible.
Just like dating, you’ve got to spot those red flags to avoid scam competition websites. Here’s some of the most obvious to keep your eyes out for:
If you end up on a scam site, don’t engage or interact and get off it as soon as possible. You can then report it to the National Cyber Security Centre (NCSC).
If you have accidentally interacted with a scam site, stay calm (easier said than done) and make sure the browser gets closed, you change relevant passwords and contact your bank if necessary.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag, a fair and authentic competition site, may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
If someone asked you to think of a designer brand, Louis Vuitton would most likely be one of the first names to come to mind, right? Synonymous with luxury style and exclusivity, LV is one of the most recognisable brands in the world.
It’s been loved by generations of celebs, like Audrey Hepburn, Twiggy, Jennifer Aniston, Naomi Cambell, Bradley Cooper, Sienna Miller, Rihanna, Idris Elba and Sabrina Carpenter (the list is truly endless).
If you’ve ever wondered where Louis Vuitton started and what gives it a certain je ne sais quoi, we’re here to break it down for you. Keep reading to find out more about this legendary fashion house.
Louis Vuitton’s formula is simple – it’s just a combination of style and elegant craftsmanship. Though simple, Louis Vuitton has been pulling it off for decades. It earned its popularity with brave collaborations, creativity and a dedication to quality.
LV has always strived to set its own trends instead of following them, prioritising durability and design over the potential for mass production. When you get a product from Louis Vuitton, you know you’re getting an easily recognisable investment piece that’s built to last.
As the story of many a fashion house begins, LV’s roots are in France. Louis Vuitton himself was born in a remote village in the east, before leaving home at 13 and heading to Paris. He would then become an apprentice to the master box-maker Romain Maréchal.
Through this, Louis would become a highly skilled artisan, making custom luggage pieces for his clientele. His reputation preceded him and soon enough he was the personal box-maker and packer for Napoleon III’s wife, Eugenie the Empress of France.
This was in 1853 and by 1854, he was married to his wife, Clemence-Emilie Parriaux and had branched out on his own. His namesake brand was then born in his workshop near the Place Vendôme, where many fashion houses have lived. He introduced his innovative flat-lid trunk in 1858 and the rest is history.
So, how did Vuitton make his brand a success? His flat-lid trunk was a solution to wealthy travellers struggling to stack their luggage, utilising lighter more durable, waterproof leather – this reflected Louis’ vision. He was exceptionally good at spotting what people wanted but also needed.
The demand for Louis’s work became so high that he had to move to a bigger workshop. Ironically, this was near a railway station, perfect for enticing new customers needing luggage.
War in the 1870s suspended a lot of travel and his workshop was then ransacked. These were huge setbacks for Vuitton but he bounced back in style. After the war, he opened a new shop near the Opéra Garnier and the Louvre, beginning work on his collection of unique canvases.
Adding his signature and name to his products, LV would fight off the competition and imitators easily. Popularity grew and the first Louis Vuitton store outside of France opened in 1885. It was in Oxford Street, London and showed the brand’s staying power.
As Louis Vuitton grew his brand, he would start collaborating with his son, George. Together, they launched LV’s famous functional tumbler lock, which is still used to this day.
When Louis sadly died in 1892, George would take over. Honouring his father, he would create the classic intertwined ‘LV’ monogram with alternating diamond points and quatrefoil flowers pattern. This is now one of the most recognisable designer patterns in the world and remains effortlessly chic to this day.
Under George, Louis Vuitton became known in the States and its reputation as a luxury retailer flourished. In 1915, Coco Chanel noticed the brand. She would then approach George and request a handbag in the brand’s signature style. This was LV’s first venture into smaller leather goods but, for a fashion icon like Coco Chanel, it was a no-brainer.
This bag created for Coco was called the Alma and in the 1930s, she would allow LV to reproduce it, making it an instant smash hit. The 1930s would also introduce Louis Vuitton’s famous Keepall and Speedy bags.
Taking the 20th century by storm, the controls were then handed over to his son, Gaston-Louis in 1936 after George’s death. He would then expand its reach by designing a plethora of leather goods, not just luggage.
LV’s handbags were just as practical and high-quality as the luggage it was originally known for but they were elegant too, taking the accessory market by storm.
Audrey Hepburn was another influential figure who took a liking to the brand. She wanted a smaller version of the now best-selling Speedy so, In the 1960s, the Speedy 25 was born. She was pictured with it a lot, putting the Speedy on the map.
As the 20th century progressed, LV’s luxury handbags took over the brand’s image thanks to Gaston-Louis’ leadership. Then, in 1977, came his son-in-law, Henry Racamier, a man who made a few changes to Louis Vuitton as a brand.
Recamier’s vision included making Louis Vuitton bigger and better than ever. In 1987, Louis Vuitton would join with Moët-Hennessy, a French champagne and cognac producer. This merger would create LVMH, a holding company that would acquire other fashion-forward favourites like Celine, Fendi, Tiffany & Co, Bulgari, and Givenchy.
Yes, Louis Vuitton was not only making big fashion swings but also big business moves, solidifying itself as a household name.
Though he had taken LV truly global, Recamier would fall victim to a hostile takeover and was forced to leave the brand in 1990. Bernard Arnault would become CEO signalling the end of Louis Vuitton’s legacy as a family-run business.
Arnault would spend the next few decades ensuring that LVMH took over the fashion world and beyond.
The 90s was an exciting decade for Louis Vuitton as LVMH became the biggest luxury products company in the world. Its value as a company skyrocketed and the fashion house’s creations were consistently being seen in the arms of A-listers.
In 1996, the brand celebrated the 100th anniversary of its famous monogram canvas, working with specially selected designers to create a collection of one-of-a-kind pieces. These were then showcased across the world.
Marc Jacobs, before he’d launch his namesake fashion house, would become the creative director of Louis Vuitton in 1997. Thanks to his input, the brand would debut its first collection of clothing, with ready-to-wear pieces for both men and women.
In 2001, LV jewellery would also be launched, starting Louis Vuitton’s new millennium of innovation off right.
Yes, the naughties were a good time for Louis Vuitton. Its collaborations with Stephen Sprouse and Takashi Murakami resulted in iconic pieces like the Graffiti Speedy and the sought-after Cherry Blossom print respectively. Original versions of these now have an impressive resell value so, if you have one, count yourself truly lucky.
The 2000s were defined by celeb culture and, thanks to household names like Nicole Richie, Lindsay Lohan, and Paris Hilton, Louis Vuitton became associated with exclusivity. Anybody who was somebody had at least one LV bag.
From classic artisanship in its infancy to worldwide acclaim in this decade, Louis Vuitton remains a huge part of pop culture and fashion, with LVMH dominating multiple retail markets.
It has branched out from luggage but its accessories section is still the busiest part of any LV store. The bags have legendary status but LV suitcases have a hold on many fashion-lovers, proving it hasn’t lost its roots. It’s not just about the aesthetic, it’s about the craftsmanship that reflects decades of experience.
LV has upped its menswear game too. Kim Jones took over as men’s style director in 2008 and has created collections that have put LV on the menswear map. Notable male Louis Vuitton lovers include Hugh Jackman, Lewis Hamilton, Lenny Kravitz, and Justin Beiber.
Though the brand is still known for its elegant take on style, Jones would also champion its 2017 collaboration with streetwear brand Supreme, proving that LV could set new trends in multiple genres of fashion.
Of course, womenswear and handbags are still the brand’s main draw, but Louis Vuitton has branched out to a plethora of accessories and homeware pieces. There have even been several novelty bags from the brand, including the aeroplane bag, binoculars bag and fan bag.
Louis Vuitton continues its love affair with innovation and trendsetting, but it also isn’t afraid to go back to older ideas. In 2016, after 70 years without a new fragrance, LV launched a whole ‘Les Parfums’ collection, backed by a campaign starring Emma Stone.
Louis Vuitton is also under new leadership with Nicolas Ghesquière taking over from Marc Jacobs as women’s creative director in 2013. His first collaboration was LV’s biggest yet, with Nicolas carefully selecting six artists and designers to design their own pieces. Thanks to this, we got LV products from Christian Louboutin, Frank Gehry, Marc Newson, Cindy Sherman, Julie Verhoeven, and Karl Lagerfeld (who gave us the fabulous ‘Punching Trunk’).
The story of Louis Vuitton’s success has inspired many a designer and the fashion house is now heading towards two centuries of excellent craftsmanship. Louis Vuitton is still making an impact on runways and social media so, we’re looking forward to seeing what’s next for the brand.
There have been countless Louis Vuitton bags that we’d love to own, but there are definitely a few that stand out more than others. These are our favourites:
We had to start our list off strong with the Louis Vuitton Speedy. Staying faithful to the company’s travel accessory routes, this popular carry-on is lightweight and compact, plus it comes in several colourways, patterns and sizes.
Want a bag that combines practicality with effortless style? Then the Neverfall is for you. A newer edition to LV’s portfolio, being introduced in 2007, it’s known as a ‘house icon’ and we can see why. Its spacious design makes it the perfect everyday bag.
Inspired by hat bags, the Petite Boite Chapeau has a unique but wearable aesthetic. For those not convinced if it would work as an everyday accessory, look at how Selena Gomez styled it in 2019.
As iconic as it was in its inception in the 90s, the Pochette still has a hold on us, being easy to wear and bang on trend. You can buy new but vintage versions are incredibly popular right now and definitely worth the investment.
The one that started it all. Gaston-Louis Vuitton designed the Alma with Coco Chanel in 1934, with it being named after a Parisian bridge and inspired by the Art Deco movement. It’s almost structured like a bridge and comes in five sizes, including the newer BB and Nano versions.
The Louis Vuitton Keepall is the ideal weekend bag which isn’t shocking as LV does luggage so well. It comes with a luggage tag, padlock, and even keys and you can buy a version with and without straps. We love the simple but effective design.
We adore how the Petite Malle is influenced by the original Louis Vuitton trunk. The strap is detachable and the gold lock detail looks incredibly luxe. This would be a great option for date night.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag (maybe even one from our list above), Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
From clutches and cross-bodies to duffel bags and luxury suitcases, designer bags are investment pieces. A brand-new bag is always something special but, as fashion lovers, we want them to last.
With a designer label comes the assumption that you’re getting a fabulous piece with luxe craftsmanship but, even with high-end bags, there can be deterioration. A beloved bag may be used every day after all which can lead to your favourite accessory losing some of its lustre.
Obviously, there are ways to prolong its life but, if you’re on the hunt for a new premium accessory that will stand the test of time, don’t worry, we’ve got you. In this blog, we’re taking a look at the best designer bags that are known for depreciating at a much slower rate. We’re talking true fashion companions that you’ll be enjoying for possibly decades to come.
To start with, let’s look at the brands known for creating bags of all styles that are actually built to last. When there’s a new drop from one of these fashion houses, you know you’re most likely getting your money’s worth.
The brand that comes to mind when thinking of investment pieces, Hermès is known for designing effortlessly chic bags that keep or build on their value. It’s not just about the monetary value though, these high-in-demand handbags are crafted beautifully from the crème de la crème of materials.
There are pre-loved Dior bags from the 50s still being sold to this day. This French fashion powerhouse knows how to make high-quality handbags so, if you want to bring some durable haute couture to your wardrobe, you can’t go wrong with Dior.
Vintage Louis Vuitton bags are just as popular as the newer collections and this is proof of the brand’s longevity. Celebs like Rihanna and Halsey have been seen with classic LV designs on their arms and we can see why. Many of us are still thinking of the iconic LV bags of the early noughties so, still being able to snap those up second-hand is a huge bonus (and a sustainable fashion choice).
Contemporary but traditional, Salvatore Ferragamo has nearly a century of Italian manufacturing on its side. The founder was a skilled shoemaker and knew how to make robust pieces which has definitely translated to the handbag department. From mini bags to totes, there’s a style of bag for everyone’s taste too.
When it comes to Chanel bags, the quality and style is unquestionable whether they were designed this year or 30 years ago. Their resale value doesn’t just come from the brand’s name, it’s about the artisanship and timeless looks as well.
Coach is the face of ‘affordable luxury’ but that doesn’t mean it doesn’t have the longevity that some of the brands with higher price points have; in fact, it’s the contrary. Vintage Coach is really having a moment right now with preloved bags that look nearly new being seen on celebs like Dove Cameron and Olivia Rodrigo.
Yes, some bags actually appreciate in value instead of depreciating so if you own one of these you might be in luck and, if not, these are the ones you want to invest in.
Here are a few of our faves:
This list would be incomplete without the Hermès Birkin bag. The Birkin is one of the most coveted accessories in the fashion world, with many influential people and celebrities making sure they have at least one in their collection.
This handbag was designed in the eighties for a woman’s day-to-day life, elevating her style but remaining practical. It’s sophisticated and crafted to stay looking new for years. The price tag reflects this but, the longer you own a Birkin (peaking at around 5 years), the more value it has. Many fashion fans will purchase one because they know there will be a resale profit in the future.
Also, with Birkins, bigger isn’t always better. A smaller version like the Birkin 25 is higher in demand so, as long as it has been cared for, it will sell for more. Crocodile, alligator, ostrich, and lizard versions are also going to sell for more than the standard leather version.
Loewe has really established itself as a high-quality brand that understands the construction of an iconic bag. The Puzzle Tote is the perfect representation of this – no wonder it can, on average, gain back 90% of its retail price.
Coming in a range of colours, the unique design can be worn two ways, either as a tote or folded up as more of a shoulder bag. It’s been around since 2014 but, thanks to its versatility, we can see why people are holding onto theirs for years.
The signature Dior handbag, the Lady is made from soft lambskin, topstitched with the Cannage motif and finished with a fun Dior charm. The craftsmanship is elegant and built to last, showing they’ve nailed the design since its inception in the nineties. It was actually named after style icon, Princess Diana, so we can see why it’s remained a staple.
Another classic bag named after the late Princess of Wales, Chanel’s Diana flap bag is a vintage must-have, with the recognisable quilted pattern and logo that we all know Chanel for. The silhouette is legendary and with the demand for vintage versions, you can tell the workmanship is worth every penny.
Salvatore Ferragamo is a brand that knows a sleek silhouette. The Double Gancini features hammered calfskin leather (a Ferragamo speciality) and has an easy-going look that works with most outfits. It may be a newer design but it comes from a trustworthy brand when it comes to how it was made.
A heritage piece that still has hype, the Gucci Jackie has been making fashion waves since 1961, being a favourite of Jackie Kennedy Onassis (hence the name). It has been brought back by the brand a couple of times and both current and vintage incarnations are in high demand, making it a rarity.
The crescent shape is formed from premium fine leather and quality hardware so, if taken care of, these bags will stay in your style rotation for years.
Louis Vuitton struck gold when they brought out the Neverfull, aka the everyday bag of our dreams. Since its debut in 2007, this legendary bag has been reinvented multiple times and has been seen being carried around by many famous names.
Typically made from the maison’s high-quality leather canvas, the Neverfull was designed to be passed between generations.
There’s an assumption that a higher price tag equates to a better quality, and sometimes that is true but, it isn’t always about the label. As we’ve mentioned above, craftsmanship is key and that can come with some high street and non-label brands.
In general, designer goods are seen as the best of the best for a reason but, we’d always recommend doing your research before buying. We’d also encourage any bag owner to take proper care of their beloved accessories.
If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag that was built to last, Your Dream Bag may be just what you’re looking for.
With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away.
