The colour of the year: Butter Yellow

June 24, 2025 | Posted in Blog


The image shows a collection of beauty and lifestyle products, including a water bottle, various skincare items, a handbag, and a tote bag, arranged on a white surface

What is it about butter yellow that has us melting like – well, butter – this year? Yellow has popped up in fashion from time to time throughout history, but there’s just something about this dreamy shade that hits different, but what?

In this blog, we’re taking a look at everything butter yellow has to offer your wardrobe and how you can style 2025’s most delicious colour trend with ease.

What is butter yellow?

A softer shade of yellow that encapsulates the creamy vibes of actual butter, this shade of yellow is slightly more vibrant than a pastel and has even been described as a ‘new neutral’ thanks to its subtle look and wearability. 

It’s one of those amazing colours that anyone can pull off, making it a must-have for your spring and summer wardrobe. It also works for home decor or as a fun but demure nail colour, so there are multiple ways to jump on the trend. 

 close-up shows a light yellow Coach handbag with visible stitching. A small, rectangular tag with "COACH New York" embossed on it hangs from a brass ring by a small chain

When did the butter yellow trend start? 

It may be the defining colour of 2025, but we’ve been seeing butter yellow on runways and celebs since around 2023, when ‘quiet luxury’ was just getting its footing. It wasn’t until this year, though, that it became its own trend and well and truly buttered us up. 

With the need for pops of colour as it gets warmer out, it’s no surprise that butter yellow is having a moment right now,  being seen in collections for Gucci, Louis Vuitton, and Versace. 

As its popularity continues, we’re predicting more and more butter yellow clothes, accessories, and home items, which we’re not mad about. 

Celebs who know how to style butter yellow

Unsurprisingly, the rich and famous jumped on this trend super quickly and have provided us with some amazing inspo. 

Sabrina Carpenter 

When it comes to yellow looks, our girl Sabrina has been delivering. Not only did she give us an ultra chic Miu Miu gown at the Variety Power of Young Hollywood party, but she also wore butter yellow at the 2024 Governors Ball Music Festival. This shorter number with cheeky heart cutout has been duped on the high street, so you can copy Miss Carpenter’s look without the eyewatering pricetag.

Timothée Chalamet

Does Timothée ever disappoint on the red carpet? At the 2025 Oscars, Chalamet stunned in a fully yellow custom Givenchy suit. Though he must have suffered a little for the look as it was a full leather number, there’s no denying that he stood out amongst a sea of black suits. 

Sophie Turner 

For her British Vogue debut, the actress wore a gorgeous butter yellow Louis Vuitton top, styled with a matching belt. This look felt nostalgic but also very fresh and, though the plunging neckline can be considered daring for some, isn’t hard to replicate. 

You’ll also notice that Sophie has taken the trend to her hair, showcasing her beautiful new ‘butter’ shade of blonde. 

Rihanna

For style inspiration that oozes confidence, you can always look to RiRi. Despite the shade being associated with spring or summer, the singer actually wore a butter teddy coat from Jacquemus as an off-the-shoulder dress last September, pairing it with matching pumps. Only Rihanna could look that cosy and effortlessly seductive at once.

She also wore a butter yellow corseted bodycon dress at a Fenty launch last year, predicting the return of skintight dresses that we’ve seen in 2025. 

Lila Moss

Just like her mother, Lila Moss has been making her mark on runways, and oh boy, does she know how to style a fit. Sat front row at the Gucci Cruise show, Moss wore a tailored yellow jacket with matching microshorts, and we’re obsessed

Robert Pattinson

Who said this trend couldn’t be styled in an understated way? Pattinson proves this perfectly with his simple yet effective butter yellow T-shirt, which he wore in a very casual thousands-inspired outfit at Cannes. The layered look is immaculate, and anyone could wear this fit. 

How to embrace the butter yellow aesthetic 

So, how are you going to incorporate this viral colour into your wardrobe? 

What’s great about this particular shade of yellow is that it can work for all skin tones, plus it isn’t style exclusive. You can base the whole outfit around it with a statement butter yellow dress or top, but you can also add just a pop of it with a butter yellow cardigan thrown over your outfit, or just use it in your accessories. 

You’ve got so many options, but to help, we’ve picked out a few of our butter yellow faves:

Coach Juliet Shoulder Bag

No going-out fit is complete without a trusty shoulder bag, and Coach Juliet is definitely a winner. It comes in a few colour options, but obviously, the yellow version has our hearts. 

Two strap options, a sleek design and enough room for all the essentials – what’s not to love?

A close-up shows the top of a two-toned Stanley tumbler. The body is light yellow, topped with a pale mint green lid, and a bright, light green handle

Stanley Flip Straw Tumbler

The Stanley hype may have taken over our timelines, but it was for good reason, and now there’s a butter yellow version of the Stanley flip straw tumbler. It’s important to hydrate so you may as well pick a reusable water bottle you love. 

Double-wall vacuum insulation and a carry-handle make this our ultimate walking and travel companion. 

New Balance 530 Trainers in Pale Yellow

If you’re looking to switch things up and find an alternative to a white pair of trainers, these New Balance 530s are giving what they need to give. 

We love when practicality and style come together (who doesn’t?), so this cushioned, chunky running trainer is bound to become one of our wardrobe staples. 

Chanel Le Vernis Nail Polish in 129 – Ovni 

Want only a hint of butter yellow in your look? No problem, Chanel’s Ovni nail polish will be just what you’re looking for. 

Not only is this formula long-wearing and pigmented, it’s also infused with camellia eco-ceramides for that classic glossy shine. Is it bad that we want one in every colour?

Gucci Horsebit Sandal

These Gucci Sandals in light yellow leather are the heels you need to take you from day to night in the summer. We love the classic Horsebit detail and comfortable chunky heel.

Gucci’s leatherwork is second-to-none so, for quality and timeless style, we’re looking to these Gucci shoes. 

Farrow & Ball Paint, Dayroom Yellow

Okay, hear us out – there’s a lot of butter yellow home decor out there but its also a fab choice for your walls. Its bright and light without being garish so, would work for most spaces in your home.

Dayroom Yellow by Farrow & Ball has a gorgeous matte finish and brings the sun to a space even when its pouring outside. 

Chloé Salomé Sunglasses

Combining the aviator trend with yellow lenses, these Chloé sunglasses are a fun twist on a classic. Yes, they’re a little retro but, thats a huge part of the charm they have. 

We think the scalloped detailing is a highlight of the design and we love that they offer 100% UVA and UVB protection – perfect for taking your favourite summer look to the next level. 

If you’re looking to add a touch of luxury to your wardrobe with a quality designer bag, Your Dream Bag may be just what you’re looking for. Our current prize selection also includes a designer summer bundle which features a couple of the butter yellow beauties from the list above so, what are you waiting for?

With our handpicked selection of designer handbags and accessories and easy-to-enter competitions, getting your hands on your next fashion fave is just a few clicks away. 


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